What You Need to Know Before Hiring a Web Marketing Agency

Before your company hires a web marketing agency, it’s essential you know what to look for. Things like your budget, your needs, their resume and the tools they use all need to be taken into consideration. You also need to understand what to expect from these areas. Otherwise, a marketing agency can do some real damage.

Hiring a web marketing agency should be an exciting time for any business. Even if you’ve handled marketing so far, it will make a huge difference to have a professional company take over on your behalf. It allows you to focus on the business end of things and still see improved results. However, that’s the best case scenario. The worst case scenario involves a web marketing agency that proves more trouble than they’re worth and may even set your progress back. So before you hire an agency, here’s what you need to consider.

Your Budget

Whether you’re hiring a web marketing agency or a new receptionist, your budget always needs to be considered first and foremost. When it comes to marketing, see if there’s money you can add to it by giving the agency more jobs to do. For example, if someone has been handling social media for you, updating your blog, sending out email newsletters, etc. these are all things you can have your new agency handle.

Your Needs

At the same time, be sure you’re clear about what you actually need from a web marketing agency. You may not need some of those things I just listed and, therefore, shouldn’t be paying for them. In contrast to the above advice, if you’re confident you’re handling the blog just fine, there’s money to be saved there.
You also don’t want to wind up getting sold on services you don’t need. If your market is a younger one, they may not respond to email newsletters like older clients would. So no matter how well a company claims to do them, they’re not worth wasting a cent on.

Their Own Results

Any web marketing agency out there should count SEO amongst their expertise. So do a Google search for key phrases and see where they land. If they’re not showing up on the first page, and preferably high up on it, what are the chances they’ll know how to do the same for you (it’s possible, of course; marketing agencies are a dense market, but it’s still worth considering).

Their Work

You could perhaps forgive them for not beating out the hundreds of other web marketing agencies competing for Google real estate if they’ve proven they’ve helped others. This is where their resume comes into play. Any web marketing agency worthy of being considered should have a resume that clearly shows what they’ve done for other companies like yours.

However, don’t take their resume at face value. You may have to ask questions like:

•    How long did it take you to achieve these results?

•    What did you charge?

•    Are you still employed by them? If not, why?

They’re a marketing agency, so they know how to sell. That means you’re going to need to use a generous amount of scrutiny to get the answers you need.

The Tools They Use

Marketing online these days means using any of a number of different tools. So any web marketing agencies worthy of your time should be familiar with many and using at least a handful regularly. Not using tools doesn’t mean they’re somehow above the need. Tools like Clickable, Omniture, e-Frontier, and Webtrends all provide huge advantages. Anyone in web marketing who ignores them should raise a huge red flag in your mind.

Performance Guarantees

This component has two factors involved. First, you need to know how an agency plans on measuring their own performance. Put another way, what do they actually plan on providing you—objectively. Their answer needs to be specific as marketing can sometimes needlessly drift into the vague.

The other interesting thing to look out for is how familiar they are with your company and does it come across in their answer? They should be able to explain where they’ll get you in terms of page rank and how that result is affected by your competitors.

Of course, the second part is the guarantee. Their promises don’t mean much if you don’t get any assurances. So be sure they tell you what happens if they miss the mark.

While this may seem like a lot to ask or expect of a Chicago web marketing agency you’re only interviewing, I assure you it’s necessary. Otherwise, you could very easily end up paying for a problem.

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Source:-  http://ezinearticles.com/?What-You-Need-to-Know-Before-Hiring-a-Web-Marketing-Agency&id=8807290

What to Look for in a Marketing Agency

Every company needs a marketing agency, unless they’re big enough to handle all their efforts in-house and effectively. If your company’s not in that boat, you still have plenty of options, so long as you know what to look for. The right marketing agency for you should have everything from talent to acumen to affordable prices.

Does your company need a marketing agency? You won’t have trouble finding one. Nowadays, there are ad agencies, interactive marketing agencies, email marketing agencies, and more. These categories represent countless companies from all over the world and, thanks to the Internet, most of them could serve you from just about anywhere. But that doesn’t mean they should. Before you go putting your eggs in the wrong marketing agency basket, think about the following when considering your options.

Business Acumen

This might seem like a no-brainer, but look for this in any marketing agency you interview and you’ll soon see why this is so important. Nowadays, interactive marketing agencies are a hot choice. What a lot of people don’t know, though, is that many of them started out as web design firms. While that can be a huge advantage, it can also mean that while they understand SEO, SEM, analytics, and web design, they may not know how to use these tools to best serve your purposes.

When interviewing options, expect that they’ll show up with a solid grasp of your company, your market and how they’ll help the two connect.

Design Abilities

Like we just covered, a lot of interactive marketing agencies will already have design chops because that used to be their bread and butter. This is something you should look for from just about any marketing agency. Having an agency that can both handle marketing and knows how to get your web design on the same page is invaluable. Otherwise, you’re stuck with the challenge of syncing the two up on your own.

Proven Success

No matter what kind of company or individual you’re interviewing, you obviously want to make sure they can prove they’ve succeeded in the past. You probably don’t want to be the first client for your marketing agency, after all.

However, one interesting place to check their abilities is their own web presence. If they’re experts at SEO, you should expect that they’ll show up pretty early in terms of page rank. If they’ve boasted about their social media talents, you should expect that their Twitter account is updated and has an enviable amount of followers.

Marketing agencies are in a pretty dense market to be sure, but this is still worth considering. If you’re unimpressed by what they’ve done on their own behalves, feel free to bring it up to them for an explanation.

Testimonials

Even if an agency did well by a client, that doesn’t necessarily mean that company would recommend them. Plus, many agencies will simply show you a portfolio. Just because a web page, billboard, or campaign looks great doesn’t mean that it actually was, in terms of dollars and cents.

Asking for testimonials isn’t a bad idea. However, an even better one is soliciting them on your own. This way you know you’re getting the information you want right from the horse’s mouth and don’t have to worry that their kind words came in exchange for a discount of some sort.

Pricing

Obviously, pricing is always an important factor to consider when hiring a business to help yours. However, things can get a bit tricky when you’re looking for a marketing agency that will handle your online campaigns. When it comes to things like SEM (Search Engine Marketing), agencies can charge by percentage of the total media cost, cost per action or a number of other ways. How they charge you will affect more than your budget; it may also affect how incentivized they are to truly help you.

Find Out Who Will Be Working on Your Account

Agencies these days hire all kinds of people. Everyone from web developers to social media experts are often under the same roof working to help market their clients. It’s a fair question to find out who will be working on your account and what their background is. Just about anyone can be a social media expert these days; it doesn’t mean you want that person responsible for your account. Resumes may not always tell the whole story though, so be open to hearing about their accomplishments. 

Working with the right Chicago marketing agency can make all the difference in your company’s future. However, if you don’t use the above to find the right one, it could also be the worst thing that ever happened to it.

For More info about Chicago small business internet marketing visit us

Article Source:- http://ezinearticles.com/?What-to-Look-for-in-a-Marketing-Agency&id=8798201

Know if a Digital Marketing Agency Is Worth Hiring

Like just about every company out there, yours needs a digital marketing agency in order to stay competitive in our Internet age. If you’ve already done some looking, I don’t need to tell you that you won’t lack for options. I probably also don’t need to tell you that this isn’t necessarily a good thing. You could be in for a lot of trial and error before you finally land that one digital marketing agency that will be worth their price. In order to make things easier on you, consider the following characteristics all digital marketing agencies should have.

They Have the Right Attitude

That might not sound like the most important trait for a digital marketing agency to possess, but it really makes a difference. Agencies tend to have a dominant attitude trait. They could be any of the following:

•Artists
•Engineers
•Scientists
•Worker Bees

You want all four. The ideal agency absolutely must be creative like an artist. However, they need to harness that creativity and build something that will perform like an engineer. Like a scientist, they must be able to step back from their creation and think analytically, putting their artistic passion aside for a moment. Lastly, they need to have the work ethic of worker bees—relentlessly putting their talents into getting the job done.

I know this isn’t exactly an interview question, but it’s something you’ll definitely want to feel out. Even having three out of four of these traits could hurt you.

They Bridge the Gap

Every digital marketing agency—or any marketing agency, for that matter—has one huge challenge in common: you. Don’t take it personally; it’s just the way things are. As the customer, you know what you want: more and better exposure. As the marketing agency, their job is to provide it. However, you can both have very different views on how to do this. Even though you’re not the expert, sometimes you’ll be right; chances are that every time, you’ll at least think you are.

So a good marketing agency needs to know how to bridge that gap. They have to both sell you on their idea and educate you on why it’s the right one. Be wary of digital marketing agencies that gloss over the details when you’re interviewing them. This might be a sign that they’re a little too comfortable with the idea that they’re the experts and you’re the meal ticket.

They’re Innovators

Your company needs a digital marketing agency that knows how to innovate. Of course, they need to have mastered the basics and have a good grasp on all the building blocks for a good marketing campaign. But one of the essential blocks some companies miss—in an effort to play it safe—is innovation. If you want to stand out, you can’t use the same formula as everyone else, plain and simple.

They’re a Master of All Mediums
A Chicago digital marketing agency needs to do more than just write keyword-laden copy for you. They need to create copy that flies off the page and convinces people to buy. But that’s far from all. The reason you’re going with a digital marketing agency, as opposed to a traditional one, is because they should also know how to get videos made for you that will also work well. They should know how to get your social media presence to the next level. Their ads should feature beautiful photos/graphics with the right selection of words accompanying them.

Get the point? Any digital marketing agencies you’re considering need to have a portfolio that spans every medium out there. And if you’re not using every medium out there, your SEO is suffering.

They’re Curious

They might be masters at SEO, SEM, and everything else, but no digital marketing agency is going to know your company as well as you do. So it’s essential any agency you consider goes through the discovery process regarding what it is you do, how you do it, what you charge, etc. You should know during the interview process whether or not they have this kind of approach—you’re not the only one who should be asking questions, to put it another way.

Making the right choice out of all the digital marketing agencies you have to consider can be a lot of work. But if you keep the above in mind, it will be worth it.

For More Info about  Chicago marketing firms visit us

Source : http://www.sooperarticles.com/internet-articles/internet-marketing-articles/know-if-digital-marketing-agency-worth-hiring-1369418.html

Mistakes to Avoid When Hiring an Internet Marketing Agency

Hiring an Internet marketing agency is a necessity these days. Their expertise can land your company right in front of your market. That being said, you need to know what to look for in order to hire the right one. Otherwise, the one you end up with will be far more trouble than they’re worth.

If your company is in the market for an Internet marketing agency, this should be a pretty exciting time. Soon, your bottom line will benefit from the expertise of a company that can bring you more exposure than ever before. However, now is not the time to lose your head. Hiring the right Internet marketing agency is indeed going to be a huge help. Hiring the wrong one, on the other hand, could set your business back considerably. So here are some mistakes you’ll want to avoid making.

Not Being Specific about SEO

SEO is an essential field for getting ranked on search engines and finding your market. Unfortunately, it’s also a very broad subject that leaves itself open to vague service descriptions. So you want any potential Internet marketing agency to be specific about what they’re going to offer.

One mistake is to hire a company because they say they can handle things like backlinks, social media, directory listings and a whole collection of services that all happen away from your website. These things can definitely help; there’s no doubt about that. But what you want is a company that will also handle on-site SEO. That’s absolutely essential to climbing the ranks of Google.

Not Providing SEO Campaigns

Along the same lines, simply providing you with some blog posts or changing your meta descriptions won’t help either. You need a company that can actually give you legitimate SEO campaigns. This means syncing up every component of their SEO services so they all work in tandem to get you up those page ranks.
Don’t just take their word for it either. Ask them specifically about your company and website. What do they plan on doing with it to get results? Can they give you examples of when they’ve done this in the past?

Social Media, Social Media, Social Media

Nothing is as hot in marketing right now as social media. As such, expect that any Chicago Internet marketing agency you talk to is going to bring up this golden calf. The problem is social media—a lot like SEO—is rife with vague services and empty results.

One perfect example is Twitter followers (or Facebook friends, etc.). Each follower isn’t worth the same amount in terms of the resources it takes to secure them. Think of them like actual customers. If you ran a car lot that sold minivans, who’s worth more to you:

•Customer 1: Recent college graduate, single, lives in the city by the subway.

•Customer 2: Married career man in his 30s who’s expecting twins.

That’s how you need to think of Twitter followers and other social media currency. A company with a long history of securing these may actually not be worth your time. You don’t want followers/friends/pins, you want leads. Hire the company that shows you how they’re able to procure actual leads from social media.

Assuming They’re Responsible for Their Resume

You always want to look at the resume of any Internet marketing agency you’re interviewing. But that doesn’t mean you simply assume they’re responsible for the success they’ve had. In today’s day and age, those numbers could come from a variety of things.

This is why you have to contact their prior clients and ask them about the agency in question and how big a role they really played. It could be that a competitor went out of business, they came out with a new product or they simply started using Facebook. While this would be a rare event to happen consistently for an agency, it’s worth taking a second to make that call.

Neglecting Your Own Talents

The right Internet marketing agency will be a godsend and worth every cent that you pay. However, that doesn’t mean you need to overpay or even purchase certain services. You may be able to handle your blog perfectly well, for example. Updating social media may be in your wheelhouse. If those things aren’t jobs you can handle now, consider taking classes or otherwise learning the ropes. You could potentially save a lot of money and maintain some control.

Before you hire an Internet marketing agency, make sure you’re avoiding the above mistakes. Countless companies before you have made them and some didn’t recover.

 For More info about Chicago interactive marketing agency visit us

Article Source: - http://ezinearticles.com/?Mistakes-to-Avoid-When-Hiring-an-Internet-Marketing-Agency&id=8752307

How to Pick from All the SEO Companies out There

Here are few best practices that could help you to select potential SEO companies that can benefit your business.

If your business could benefit from some help with their SEO (hint: everyone’s could), it’s time you think about hiring a company for the job.So here are some things to think about that should help you bring that list of potential SEO companies down considerably.

If your business could benefit from some help with their SEO (hint: everyone’s could), it’s time you think about hiring a company for the job. It won’t be long, though, before you realize there are too many Chicago SEO Companies out there to count. While it’s certainly nice having options, this time that blessing can be a real challenge. So here are some things to think about that should help you bring that list of potential SEO companies down considerably.

Experience

In today’s world, it seems like everyone is an SEO expert. This is one of the reasons why SEO companies are a dime a dozen. Unfortunately, because this is such a necessary tool and so many people who need it don’t truly understand it, a lot of these snake oil salesmen get hired.

Even if they have good intentions, becoming a true expert at SEO takes time. So that should be one of the first things you look for in any SEO companies up for the job.

Resume

Of course, they could have a decade of experience and not be the SEO company for you. Improving your search engine rank takes a number of talents, and chief amongst them is understanding your market. That’s why many SEO companies have a specialty when it comes to industries. One may be the best at helping, say, law firms get ranked. However, if a restaurant hired them, their results could lack considerably.

On top of that, you obviously want to make sure they’ve had successful campaigns in the past. Don’t simply take their word for it either. Call up the client they served and get their opinion. You definitely want to know how long it took them to secure that success. But it’s also worth asking what it was like working with them. Given how important SEO services are and how much they can cost, the last thing you want is a company that you’ll constantly be fighting with.

Services

Another good way to get rid of some of the one-hit-wonders out there is to ask potential companies about the services they provide. Specifically, you want to confirm the main three. These are:
• On-Page Optimization, like HTML tags, keywords, meta descriptions, etc.
• Off-Page Optimization, like backlinks, directory listings, etc.
• Technical Optimization, like website design, etc.

You may be surprised to find how many companies only handle one or two of these. Again, this is because a lot of these so-called “companies” just learned one to get in the business. Without having all three working in tandem, your SEO will suffer, plain and simple.

Marketing Chops

Somewhere along the way, SEO became divided from traditional marketing strategies. The two are certainly different, however, they overlap considerably too. This means your chosen company should be able to provide you with content that outlines the benefit of your product or services to readers. If you just get a handful of paragraphs with a few keywords included, this really won’t do much for you. Remember, having a user find your website is great. Turning them into a customer is ideal.

A Good Fit with the Rest of Your Company

If your company consists of just you and your laptop, you still want to make sure that you can get along with any SEO companies that are up for the job. As we mentioned before, getting ranked can sometimes feel like you’re in a foxhole with your SEO team and those are cramped quarters during the best of times.

Finding the right fit is even more important for larger companies though. Chances are your SEO company will be interacting with your IT department, customer service, your sales team and more. If they can’t all play well together, you’re not going to get what you need from your SEO.

Excellent Communication

Lastly, you may assume that a company specializing in marketing tactics would be great at communicating, but this is an assumption that often proves wrong. A lot of times you’ll find that many SEO companies fall short here. This is unacceptable. Try to get a sense for their communication style when you interview them to ensure they will update you regularly and respond to communications in a timely manner.

While an SEO company can take your business to the next level, it can also stop your progress cold in its tracks. Consider the above to ensure the SEO company you pick is more benefit than burden.

For More info about Marketing Firms Chicago visit us

Source:- http://ezinearticles.com/?How-to-Pick-From-All-the-SEO-Companies-Out-There&id=8730149

3 Myths about Choosing a Marketing Agency

There are a lot of things out there that can help a business grow: your devotement and passion as a business owner, a good idea, having the tools and resources to actually do your job, a sprinkle of luck, and so on. Unlike what some people think, it is never just all about luck when it comes to a business and most of the things out there can be controlled perfectly.

Take your marketing campaigns, for example. For many small business owners out there, the question of a true marketing campaign has not even arisen because they believe that the fact that their business is small also means that they should not market their products and/or services. However, this is completely untrue: marketing campaigns can help businesses of all sizes and even more, they can be crucial for their success.

If you have decided to work with a Chicago Marketing Agency to help you market your products/services out there, then you should first understand exactly what a marketing agency is and what it can do for you. Many people out there believe in certain “myths” that have been circulating out there for quite a lot of time when it comes to what marketing is, but the truth is that these myths are completely unfounded. Here are 3 of the most commonly spread ones:

Marketing is One and the Same as Advertising

For many people out there (even for people who work in the field and tag themselves as “experts”, marketing and advertising are one and the same thing. Still, you should understand the fact that marketing may involve advertising as a technique, but the reverse will not be true as well. In fact, advertising is the slice of a bigger cake called “marketing” and understanding this difference can help you realize the fact that marketing may be completely different from what you have believed it to be until now.

Online Marketing is One and the Same as SEO

Another myth that has been out there for a very long time is related to the fact that the only thing Internet marketers do is optimize websites for the search engines. Yes, online marketing agencies out there do that in most of the cases, but they can do much, much more than that. They can organize for paid campaigns, online advertising, email campaigns, social media campaigns and so on. Even more, there may be agencies out there dealing with separate niches (for instance, you may find agencies that are marketing-oriented, but which will only provide you with the content you need for your website).

The Price Is Important

This myth is only partially true. In one way or another, marketing agencies that ask for a price that is much below the market price for their services can be tricky and you can end up paying money to receive nothing that leads to actual results in exchange. However, at the same time you should know that even large and extremely important marketing agencies out there can design campaigns that will fit into small budgets and that you should make the difference between the price for the service and the budget for the campaign itself.

 For More info about Chicago search marketing agencies visit us

Source:- https://www.behance.net/gallery/16451157/3-Myths-about-Choosing-a-Marketing-Agency

Internet Marketing Tips for Those on a Budget

Whether you're a small business or so small you simply aspire to be, the Internet is one of the greatest things that could've happened to you. In too many ways to mention, the World Wide Web has leveled the playing field between you and your larger competitors. The best example of this may be Internet marketing. You can reach countless people in some pretty incredible ways if you know what you're doing. Best of all, it doesn't take deep pockets to do it. Whether you're a small business or so small you simply aspire to be, the Internet is one of the greatest things that could've happened to you.
Make Sure Your Website Is Mobile Friendly

Alright, if you don't have a website for your company, start there. However, whether you've had one for years or are just creating it now, it needs to be mobile friendly. If it takes your entire marketing budget to accomplish this, it's worth it (fortunately, it won't).

Everyone has a mobile device these days and, each year, more and more people are using theirs to access the Internet. Without responsive design, your website won't look right to visitors and many will ditch it for one of your competitors. No amount of marketing will save you from this. Responsive design will.

Get Blogging

This is such an old Internet marketing strategy it's tempting to think it doesn't hold water anymore. Fortunately, you're wrong. Blogs are great for a number of reasons:
• They're easy to publish and each one helps you rank for keywords.
• They humanize your company, something a lot of your larger competitors probably don't do very well, if at all.
• They're an excellent way to give your market free information, something that inspires loyalty and will gain you plenty of traffic.

While blogging may not be a new idea, it doesn't mean you can't look for new ways to differentiate yours. Look at blogs your competitors post and think of ways you can provide something different and better.

Use Video

Videos are becoming the new blogs (in fact, some are referred to as vlogs) and for much the same reasons. They can be used to increase your site's SEO, for one. Nowadays, they're pretty easy to post too, though you should spend some money on ensuring you have quality equipment. No one wants to buy anything from someone who looks like they made a video with their flip phone.

If you sell a product that could use a demonstration, videos will be your best friend. What could take hundreds of words to describe can be done with a video in about a minute. Your customers will appreciate such an objective tutorial too.

Social Media

When it comes Chicago Internet Marketing Agency, it would be impossible to leave out social media. Like blogs, this suggestion may seem like old news, but you can't afford to think that way as a small business. Remember that a lot of your larger competitors come off as stiff, forced, and insincere when they try to speak like an actual human. This often cripples their social media use.

Being a smaller company means not only can you do this, but you absolutely should. People like knowing there's an actual person they can talk to if they have a question. Plenty will also appreciate the fact that you're not putting on a front to communicate with them.

Whether it's blogs, videos, or social media, make sure you mix up the message every now and then. Use these mediums to introduce yourself, tell a joke or simply make casual conversation with others. So long as it's professional, this is a good way to garner positive attention.

Despite what you may have been told, there really aren't any well-guarded secrets to Internet marketing known only to a lucky few. The above may not seem like revolutionary methods, but they're Internet marketing tactics others have used to reach all kinds of success. The "secret", if there is one, is being patient and persistent. You won't have a million Twitter followers this month nor is your blog going to get you on camera anytime soon.

Expecting those kinds of results won't get you far in business and won't serve you in Internet marketing. However, if you can ditch that thinking, your business and marketing will both improve.

For More info about Chicago marketing strategy firms visit us

Article Source: http://ezinearticles.com/?Internet-Marketing-Tips-for-Those-on-a-Budget&id=8714207

How to Get the SEO Services You Need

No matter the size of your company or the industry you’re in, you can’t operate successfully without a web presence. As such, there are certain SEO services that are necessary for getting people to your website. Otherwise, the site may as well not exist. Given the important role SEO services play, it makes sense that you’d want to hire a professional firm or specialist to handle the matter for you. The following is what to look for to ensure you get the SEO services you need from them.

Resume

Looking for SEO services isn’t all that different from looking for any professional you’re considering for their talents. In that sense, you can’t overestimate the importance of seeing their resume. This means asking to review SEO campaigns they personally handled.

Note that where a website stands now is no indication of their SEO services, even if they worked on it. What you want to see is where the site started. Otherwise, the site may have already been number two on Google when the number one search result went out of business. This would hardly be something they should be taking credit for.

Testimonials

Their resume is important, but that’s hardly even half the story. Ask for more examples and then reach out to those actual companies. Even a campaign doesn’t tell the whole story. How long did it take them to achieve those results? Was it easy working with them or did their client have to harp on them or pay more than expected? These are extremely important matters to consider. If the SEO company or individual is no longer employed by the client they’re highlighting, you should find out why. There could be a perfectly reasonable explanation, of course, but you need to find out.

Consider Platforms

There’s no one platform these days when it comes to your web presence. Social media has been a big part of this. So anyone who claims they have SEO credentials better be able to explain to you how they can apply those to social media platforms like:
•    Facebook
•    Twitter
•    Instagram
And any other accounts you may use.

Depending on your web presence, this may also mean things like WordPress or other CMSs. The point is that their SEO abilities must span all the platforms you depend on.

Your Budget and Their Fees

Obviously, this should go without saying. Before you hire anyone, you need to ensure you can actually afford the costs. So make sure you have your budget locked in before you begin interviewing specialists or agencies. It can be easy to start considering ever greater amounts when they start showing you what they can do.

The other important part of this step is understanding how they’re going to charge you. Just about every SEO specialist or agency will do it differently. Some will charge you a certain amount for a specific result. Others may charge you for each time their work brings a new visitor to your page or gets you a sale. These options can add up to a pretty big bill if you’re not careful. Obviously, if they charge you by the hour, you need to set a max on how many they can work a week.

Your Expectations

Having your budget is important and knowing how they’ll charge you is essential. But you also need to know what you can reasonably expect for your money. Chicago seo services can have very objective results. For example, did the amount of visitors to your webpage increase or not? If so, what was the number?

However, it’s also easy to talk about SEO services in generalities. Getting your company on the front page of Google, for example, doesn’t specify where exactly (which can make a huge difference). Increasing your followers on Twitter by a certain amount is great, but not if the people who “followed” are bought accounts.
Make sure you get objective information about what your money is actually buying. Get it in writing too and understand what they plan on doing if they miss the mark. Will you get a refund?

When it comes to SEO services, you need to either pay for the best or save your money until you can afford them. There’s no middle ground. Unless you ask the above questions, though, you can’t be sure you’re getting the best possible service for your money.

For More info about Chicago online marketing agencies visit us


Article Source : http://www.interestingarticles.com/internet-marketing/how-to-get-the-seo-services-you-need-20137.html

How to Not Get Burned by Your Search Marketing Agency

Whether you’re in the market for a search marketing agency or already have one working for you, it’s understandable that you might be nervous about what they do. Even though we live in an age when everyone is Internet-literate, that doesn’t mean we’re all fluent. So it can be tough knowing whether or not your search marketing agency is actually performing up to par or if the one you’re thinking about hiring is worth the cost. Here are some things to look for to put your mind at ease and protect your budget.

They Take the Time to Educate

No matter how well you understand SEM (Search Engine Marketing), you probably won’t understand it as well as an agency that does it all day, every day. So you should expect that your agency takes the time to explain to you the finer points of what they’re doing.

Of course, if you need a broader explanation, that’s understandable too. Any questions you have should get answered as well. You’re the client and you’re the one paying, so part of their job is making sure you understand what you’re getting as a service.

They’re Transparent

Another important thing to have in a search marketing agency is transparency. This means they should be an open book in terms of what their plan is for you and what their status is in achieving it. Having regular reports is a must (weekly is best, monthly at the very least), but you should also be able to get an answer whenever you decide to check in with them. Without this being a part of the deal, a search marketing agency could go for a long time without actually doing any work on your behalf and come up with vague reasons for why your ranking hasn’t improved.

                                                       
They’re Fair in their Billing

Obviously, you never want to work with a company that isn’t fair in how they bill you. With a search marketing agency, though, this means a number of unique things. First, you need to know how they’ll bill you. What kind of milestones are they looking at? Will they charge you once they get you to number one on Google? Will they charge you per click through? These are things you need to know before hiring a company or you might be very surprised by your bill and extremely disappointed in what you bought.

That’s not the only point to consider though. It’s not rare for search marketing agencies to take control of their clients’ accounts. This can become quite the bargaining chip when it’s time to talk about contract renewals. Clearly, this is very unprofessional. However, they may also try to claim that services they provided to that account are technically their intellectual property. If they built you an app, for example, you need to be assured that is something that stays with you even if your business relationship ends.

They Use the Best Tech

There are so many options these days for search engine marketing that it can be overwhelming. So you should expect that any search marketing agency you consider has a toolbox packed with them.

Here’s where you need to be careful though. There was once a time when search engine marketing was almost completely the realm of those who knew how to build tech for it. Nowadays, it’s a more nuanced approach that involves code and copy. Nonetheless, many companies still rely on their own homegrown software because they can sell you on it and bill more.

Sadly, it’s doubtful their software can compete with the best of breeds out there. Companies that dedicate all their time and resources to building great search engine software aren’t going to get beat out by a search marketing agency. 

They Know Your Market

Any company helping with your marketing must know your market. Even with SEM, it’s never a matter of simply using keywords or other tools. They must understand things like:
•    your customers
•    your competitors
•    the industry

Otherwise, you’re not getting your money’s worth.

When it’s time to start scouting search marketing agencies, make sure you keep an eye out for the above. The difference between companies that pass this test and those that don’t is the difference between success and failure for your business.

For More info about Chicago internet marketing agency visit us


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How an Interactive Marketing Agency Can Help

Every company needs solid marketing. It's how potential customers find out about your business. But it's also how they become excited about it and even motivated to buy. Decades ago, there was only one type of company when you needed help running ads. Now, however, one of the best choices you can make is considering interactive marketing agencies. Want to know why? Keep reading.
                                        

An Interactive Marketing Agency vs. the Traditional Kind

You may be wondering what the difference is between an interactive marketing agency and the traditional type you're probably more familiar with. Both share many things in common and, actually, most of the traditional versions have some kind of interactive facet to them nowadays, if they're smart.
The main difference is that interactive agencies tend to put their focus solely on the Internet. This is especially true of social media. Traditional ad agencies usually focus on print, radio and television ads for marketing purposes. Interactive agencies also support a number of other methods like:
• CDs
• DVDs
• RSS feeds
• Email marketing
• Online videos
• Podcasts
• Apps
• Games
They rarely, if ever, cross over into traditional channels.
While some traditional firms have evolved into interactive ones, many interactive firms actually started as web design companies. Over time, they simply kept adding services to their line because traditional firms didn't know how to handle them. A lot of traditional firms even outsourced their customers' needs to web design companies that eventually became interactive agencies.
The cool thing about an interactive marketing agency that started as a web design firm is that they have a unique understanding of how the Internet works. Many of these agencies are specialists in search engine marketing (SEM) and search engine optimization (SEO). Even today, their traditional rivals may still be catching up in a lot of these areas.

Some of the major services these agencies provide include:

Increased Sales

Interactive agencies aren't just interacting with your audience, they're studying them. They're also writing the kind of copy that turns interested buyers into satisfied customers. Plus, unlike traditional marketing through the TV or radio, interactive solutions generally give the viewer the ability to make a purchase on the spot.
Reputation Management
One important area an interactive marketing agency may specialize in is known as reputation management. We all know that our reputations are important, but this is especially true in business. Sometimes, it's the only thing separating you from your competition. So many companies work hard to keep theirs pristine.
Unfortunately, that can be fairly difficult thanks to the Internet. If someone writes negatively about your company and gets those comments ranked high enough in Google, your business will most likely take a hit.
However, thanks to an interactive marketing agency with an intricate knowledge of SEO and SEM, that page can soon start to lose rank and eventually its potency altogether.

Reputation management can also mean that the agency monitors social media on your behalf to keep an ear out for any conversations about you or your company. Aside from reporting back, they can also work to ensure there are plenty of positive opinions being expressed on various platforms. Also, if a conversation is centered on a customer's complaint, they can alert the client to reach out to that person and smooth things over.

Feedback

As you've probably guessed, interactive marketing agencies also specialize in customer feedback. Unlike ads in a magazine or on a billboard, they have the technology and expertise to monitor what's really engaging and make necessary changes on your behalf.

Interactive Marketers

Interactive marketing agencies will typically employ a wide range of specialists. This will differ somewhat depending on the industry they specialize in, but most will have some variation of :
• Graphic designers
• Web designers
• Multimedia specialists
• Copywriters
• Social media manager
• SEO specialist

With the right collection of the above, Chicago interactive marketing agency can accomplish all kinds of things on the Internet. Some, however, may only have a few people, but because of their specialties and the industry they serve, that's good enough.

While you may not have the budget for an agency's help at the moment, keep the above in mind in case that changes. An interactive marketing agency can help get your company the exposure it needs in some pretty incredible ways.

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2 Types of Services a Search Marketing Agency Will Provide You With

Marketing your business out there is obviously very important for its growth, but before you run into hiring the first professionals you find, you may want to get acquainted with some basic notions and with the things a marketing agency can provide you with. For instance, given the fact that the Internet is a huge part of everybody’s lives nowadays, you may want to find out what a search marketing agency is and which those types of services are that it can provide you with.

Many times, people mistakenly believe that an Internet marketing agency and a search marketing agency are one and the same thing, but there is a slight difference between the two of them. An Internet marketing agency will provide you with a very wide variety of Internet marketing-related services, among which there will also be search engine marketing. In addition to that though, there will be other types of campaigns involved as well (such as email marketing campaigns, and so on).
If you want to find out which are the most important types of services a search marketing agency will be able to provide you with, then you should definitely read on.

Search Engine Optimization

Again, some people believe that SEM (search engine marketing) is one and the same thing as SEO (search engine optimization), but there is yet another slight difference between the two of them. Put shortly, SEM usually includes SEO, but SEO does not include SEM.

Search engine optimization is that web marketing strategy that helps a website becomes more visible to the search engines. When a website is visible out there, it will be posted within the first page of results on Google, Bing and other search engines. Consequently, more people will click on it and there is a better chance that you will be able to convert these random visitors in actual customers or clients for the products or services your business can offer.

SEO usually involves creating content that is built around some carefully chosen keywords and that is useful for the readers. This way, readers will engage and search engines will see this as a big plus for your website, pushing it forward in their results lists.

In addition to content creation, there are some other things related to SEO as well. Creating back links, for example, is one of them and sometimes social media marketing overlaps over SEO as well, but it does not necessarily have to be so.

As a recap, here are some of the most commonly encountered SEO techniques out there:

•    Creating engaging content
•    Creating content that is useful
•    Creating content that is built around certain keywords
•    Creating back links from other websites
•    Creating a social media marketing campaign to go along with the SEO campaign

Paid Campaigns

In addition to SEO, a Search marketing agency can provide you with many other types of services, among which you will also find paid campaigns (such as AdWords, and so on). These campaigns can be difficult to understand by a beginner, but in reality they can be very useful when there is a pro to deal with them the right way.

The entire field of marketing can sometimes be confusing for some of the people out there, but once you will learn its ropes you will also learn to love its diversity and even more importantly, the fact that it can truly change the face of your business.

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Do You Need an Email Marketing Agency?

If you’re in the world of ecommerce or your brick-and-mortar store could just use a little more exposure, consider what an email marketing firm could do for you. The following should help you decide if their services are what you need.

What Is Email Marketing?

Before considering whether or not you need an email marketing agency, let’s first take a look at what they do. In simplest terms, email marketing happens whenever a company sends out a commercial message via email. These messages are generally requests for business, sales letters, solicitations, or just advertisements. Basically, the idea is that they’re using email to help market their company, bring in revenue, increase brand recognition, or inspire customer loyalty.

There are a number of benefits an email marketing agency touts for their services. Email marketing is:

•Affordable: you’re not spending tons of money on the traditional version by purchasing paper, ink, stamps, and envelopes.

•Efficient: everyone has at least one email box these days. Not everyone gives their post box the time of day.

•Customizable: your email can contain anything from simple text to images to videos or, of course, all three. There are also ways to make it so that your message is addressed to someone by name.

•Targetable: with email lists, you can send one version of a message to one segment of your market and another to a different demographic altogether. You can’t do this with TV advertisements and even online ads make this difficult.

Different Versions

While we touched on what an email marketing agency can do via emails, there are also a number of specific types of emails worth mentioning. One of the most popular is a simple welcome message. If someone signs up for a membership to your website, you probably want to send them an email to thank them and introducing them to what you have to offer.

Another popular option you’ll see an email marketing agency offer is an announcement message. If your business just opened or hit some kind of milestone, you should definitely do some PR via email to let everyone know. The same goes for a new product or service you may have just started offering.

Newsletters are also a common choice. These can include all kinds of information about products and services, the company itself, the industry you’re in, etc.

Technological Benefits

To a degree, a lot of the above are things that you could probably do on your own. Obviously, you wouldn’t have much issue sending out a newsletter every month to a number of people.

However, an email marketing agency has access to technology most people don’t. For example, they can leverage software that tracks how many people actually opened the email they sent. When you’re sending a mass email out to thousands of people, this is quite the advantage. It allows them to revise the email and produce a better version next time.

They can also use similar analytics to track how many people clicked on a certain link embedded in the email. So if you’re using email marketing to drive customers to a landing page or get them to your latest blog post, they’ll know if this is working or not.

Why an Agency?
Still, you may be thinking that a lot of these benefits are things you could either pull off yourself or get close enough to and save money. Well, there are still probably a few things an agency can do that you can’t.

For one thing, their bread and butter is writing a quality message. You can pay them to write these on your behalf. If your emails aren’t converting, an agency can probably help there.

Another huge advantage is that most email marketing agencies can offer industry-specific lists. If you’re selling a new kind of energy drink, you obviously want people who drink them. The right email marketing agency for you would be one that has a list of emails of people who fit this description. These lists can easily number in the thousands; that’s going to be a pretty tough service to duplicate on your own.

An Chicago email marketing agency definitely isn’t for everyone, but they’re worth keeping on your radar. If you do decide to use one, keep in mind the above information and take your time picking the right option.

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Understanding New Tactics through a Chicago Interactive Marketing Agency

“Interactive marketing has emerged as one of the hottest marketing trends…with Forrester Research predicting that marketers across all industries will spend nearly $77 billion, roughly 26% of all advertising dollars, on interactive marketing by 2016. B2B interactive marketing is expected to reach $5.7 billion by 2016, with mobile marketing accounting for much of that rapid growth.” (Filkins) With interactive marketing growing so quickly, you simply cannot allow your company to get lost in the competition. A Chicago interactive marketing agency understands the importance of these tools and it is important for you to be knowledgeable as well.

The Definition

According to definition, interactive marketing is a type of strategy that allows the user to interact in some way with the author. It draws on personal or emotional feelings. The purpose of this strategy is to engage the user, and by creating this connection, you will be able to convert more people into customers.

Essentially, you are allowing the customer to become a part of your brand-building process. Through their interactions, they help build and strengthen the brand image. It also creates a customer-focused strategy important for modern day commerce,

The Difference

Using a Chicago marketing agency, businesses are sure to differentiate themselves from the competition by using focused, personalized messages. Eliminating generic, canned sales pitches, a fresh approach will help engage customers rather than turning them off from your brand. Interactive marketing helps achieve these unique messaging tactics. This approach targets the customer specifically making them feel more valued, special, and connected. In turn, they will be much more likely to do business with you. There are a number of different ways to get started with interactive marketing:

•    Have interactive conversations with customers on social media;
•    Use product models or other tools that allows customers to effectively navigate your website, or
•    Create blog posts that answer questions that real customers have submitted.

When using these methods, you are sending out the message that your customers are important to you. They will feel genuine care and will become more interested in your product or service. With experience in the field, a Chicago interactive marketing agency will be able to determine which method will work best for your unique business model.

There are many different ways to connect with possible customers, and interactive marketing is emerging as a vital one. In thid modern day, customers expect this type of targeted marketing and it should not be overlooked by business owners. Be sure to understand interactive marketing thoroughly so that you can see how it can help you achieve your business goals. A Chicago interactive marketing firm that specializes in these tools with a good history of implementation will be the best course of action to help your business grow. 

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 Article Source:-  http://www.sooperarticles.com/internet-articles/internet-marketing-articles/understanding-new-tactics-through-chicago-interactive-marketing-agency-1291526.html

Like it or Not, You Need SEO Now

As a business owner, you know that you have put time and effort (physical, emotional and financial as well) into setting up your business on its own two feet. However, you should also acknowledge the fact that your business may not be able to strive in the competitive market out there without actual marketing campaigns and this is why hiring a marketing service provider should be one of your top priorities.

Even more, you should acknowledge the fact that sometimes, traditional marketing may not be enough and that the new emerging marketing campaigns can be much more effective when it comes to making your brand well-known on the market out there. In a world where billions of people connect to the Internet daily (and for multiple hours in a row) and where people can carry their Internet around in their pocket, surviving without a very strong online presence becomes more and more impossible. With every new Internet user, traditional marketing becomes less and less efficient and web marketing becomes a stronger and more effective tool of branding your products on the market out there.

SEO (search engine optimization) is part of the most commonly encountered web marketing strategies out there and it can be the flesh and meat of a website. Building a website and leaving it there will not bring you many benefits (except, perhaps, act as a business card or presentation for people who already know and use the products or services your business offers). One of the Chicago SEO companies can, however, change the face of your website and it can help you attract Internet users to it like nothing else.

Put in very simplistic terms, one of the Chicago SEO companies out there can take your website and build flesh on it that will be beautiful and attractive both for the common Internet user and for the search engine itself. When Google (or any other search engine on the Internet, for that matter) finds your website useful for their users, they will push it towards the first page of results. Consequently, there will be more people landing on your website. With good copy, you can make these users convert into buyers – and this is where the growth of your business will truly start.

There are multiple techniques Chicago SEO companies out there apply, but one of the most important ones is building content for your website in a way that will be search-engine friendly and user-friendly at the very same time. The days when keywords were just thrown around randomly and website boomed into having thousands and thousands of visits every day just because of that are long gone. Nowadays, quality truly rules as king and your SEO specialist will have to be marketers, psychologists and copywriters at the very same time. They will have to know how to make your website visible out there and they will have to know how to do this without ruining the relationship between your potential customers/clients and your brand.

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Interactive Marketing and the Things Every Business Owner Should Know about It

The world out there is in a continuous change and the truth is that you have to change with it if you want to survive as a business. This involves opening the eyes to all the new possibilities out there when it comes to making your business grow better, stronger and more prosperous.

The fact that every business out there needs at least one type of marketing services should be clear enough for everybody out there. In a competitive market, you need to make your product(s) and/or service(s) stand out in the crowd and be picked by the consumer. This is exactly what marketing services can do for you and, without any trace of doubt, great marketing companies will provide great results when it comes to the campaigns they will put in order.

A Chicago interactive marketing agency can help you in a slightly different way though. If you are thinking of a Chicago interactive marketing agency, then you should know that this kind of marketing services are quite new out there and that they have become widely appreciated by business owners because it opens doors to a whole new world when it comes to selling their products and/or services.

Basically, interactive marketing is on the opposite side of what the old marketing used to be. Where the more traditional marketing campaigns acted more like a monologue and they did not involve the customer in the creation of a brand, a new Chicago interactive marketing will do that. When the customer had the chance of being part of building the brand of your products, he/she will appreciated it more and he/she will be more likely to buy it more often than he/she would have been in the case of the traditional, monologue-based marketing. Interactive marketing is an open discussion between you, as a business owner and your customers, as those who have the most pertinent opinions on your products.

Many times, people mistakenly believe that a Chicago interactive marketing agency is one and the same thing as an online marketing agency. However, there is quite a difference between the two of them, although they may seem to be quite similar to each other. Interactive marketing uses the online world as a medium through which it can bear its conversation with the customers out there, as this medium is easy to use, widely spread and very fast. At the same time, online marketing involves various techniques that may not overlap completely on those related to interactive marketing.

Both interactive marketing and online marketing can truly help your business develop faster and better and the truth is that businesses may soon discover that surviving in a world dominated by technology is not possible without digital, online and interactive marketing campaigns. Allowing your business to actually communicate with the customers out there will help it understand the behavior of the customer much better and it will help it develop its brand and its products around this behavior.

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Marketing Tricks You Need to Use According to Marketing Firms in Chicago

Marketing isn’t typically a low-cost venture. It can be very expensive to get your name out there to a multitude of potential customers. However, in the competitive world where we live, marketing is a must. You don’t have to break the bank, though, if you know the tactics that will work the best. Marketing firms in Chicago know the right methods to achieve the best results at a competitive price.



Know the Importance of Social Media Marketing

“More than three-quarters of adults between the ages of 30 and 49 use social media, according to the Pew Research Center. Since this age range represents a significant portion of those in a household with purchasing power, small businesses should make sure they target their audience through social media platforms such as Facebook and Twitter.” (Brooks, 2013)

You have a massive opportunity to reach more people through social media so take advantage of this platform. Your business needs pages on important social media sites such as Facebook, Twitter, LinkedIn, and even Instagram or Pinterest. These outlets are used by millions of people every day.

Understand Email Marketing

Email marketing is more important now more than ever. It presents the unique opportunity to show people you care about them on a more personal level. It’s important though to understand the difference between email marketing and spam emailing. If you send out useless information or email constantly, you will turn people away from your company which could result in a bad reputation for your business.

Appeal to People’s Lifestyles

The important part of marketing in the modern day is to engage your customers. You need to appeal to them on a personal level if you want to keep them interested in your products or services. You should take the time to learn more about your customers and potential customers so that you can appeal to them on a more individual level.

There are a few ways to do this. One of the ways is to ask the right questions when customers sign up for your email campaign. You can ask about their interests or why they have visited your site. Make sure you gather information that will help generate the most business and reach more customers.

Know That You Need to Blog

A blog can be a powerful tool when you use it to your advantage. Marketing firms in Chicago have begun to stress the important part blogging plays in a strong marketing campaign. It will help you appeal to and engage more customers. It can also help you build better search engine rankings if you use keywords properly. To do it right, make sure everything you post in your blog is informative and relevant.

Marketing firms in Chicago know what it takes to build a successful business. You too can use these simple tips and tricks to reach out and get the attention of more potential customers.

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How Chicago’s Top Marketing Companies Can Prepare You for New Marketing Methods

Business marketing continues to change and evolve. A business is unlikely to become successful if they utilize only one method of marketing for a long period of time. Instead, business owners need to know how to keep up with the changing economic world ensuring their company is ready to handle any situation or change that comes their way. There are several marketing trends that can be implemented into a company’s marketing plan and Chicago top marketing companies can help.



If you are ready to keep up with the changing times, consider these tactics and how they can work for you.

The Mobile Advantage

Once upon a time, marketing meant publishing an ad in the newspaper or mailing out a flyer.  Soon the Internet came and people found ways to market through email and websites. Things have shifted once again to the trend of mobile marketing. It is important to be prepared for marketing your business through smart phones and other mobile devices. Some people refer to it as omni-channel marketing because you will need to build your business for all sorts of platforms, including mobile devices, websites, and social media.

“We need to be cross-device compatible and raise the bar on mobile customer experience. Are you taking advantage of the feedback opportunities? Are you capturing the data and leveraging it for personalization?” (Lord, 2014)

Engaging the Customer Is a Must

You do have to personalize your marketing strategies. Generic options no longer work. People want something eye-catching. They want something interactive. They need to feel that they are valued. You can do this through a number of different formats, but one of the best is social media. Simply by engaging your customers through Facebook, Twitter, and other media outlets, you can show that there is a face behind your business. Chicago top marketing companies know how to use these methods to engage the consumer while reaching out to a larger audience.

Visuals Matter
If you wish to appeal to customers then you must also consider the visual experience. People know that technology has become more advanced and that there is the capability of creating beautiful and stunning images on websites. If you don’t follow suit, customer will be unimpressed and may stray elsewhere to do business. Make sure you keep your website, logos, and any graphics on any other pages associated with your business as aesthetically pleasing as possible.

Marketing methods are constantly changing and, as a business owner, you will need to keep up with those changes. Chicago top marketing companies understand this need to constantly evolve along with the requirements of potential customers. You need to understand this as well. To market your business successfully in today’s world, you must find different ways to create a more enhanced customer experience.

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Creating the Right Email Marketing with the Help of Chicago Online Marketing Agencies

Email marketing is an important part of any online plan to reach new customers. In fact, many experts agree that email isn’t even optional.  Rather it’s mandatory. However, it certainly will not pay off if you don’t create the right content. Chicago online marketing agencies that specialize in these types of tools will have the experience and skill to create email schemes that actually work. For your own peace of mind, though, you need to know what it takes to create the perfect email message that will appeal to a number of potential customers. “Even with the best tools in hand, a savvy business owner approaches email marketing with a degree of caution. There’s a fine line between marketing email and spam. No one wants your spam.” 

Here are some tips for a successful email marketing strategy that will prove helpful whether you hire Chicago online marketing agencies or not.

Start By Knowing Your Audience

You need to know the people you are reaching out to and what would appeal to them. If you don’t, then you may offer the wrong kind of information. Remember that your goal is to create a personal, helpful, and productive marketing plan. Steer clear of creating emails that are too generic to appeal to anyone in your customer base or you will be written off as spam.

Create Eye-Catching Subjects

The subject line will decide whether or not someone opens the email. That subject line has to be amazing. Be careful what you write, and make sure it is guaranteed to get people interested. Subject lines don’t have to be long and they don’t have to describe the whole email. However, they do have to be catchy.

Use the Right Amount of Frequency

Chicago online marketing agencies understand that there is a perfect balance in frequency of emails. You need to write often enough that customers remember your business. However, you don’t need to flood their inbox. If you do, you will become so annoying that people will likely unsubscribe. Find the perfect balance to ensure you have the most success.

Keep Up with Analytics

Email analytics exist for a reason and it is important for business owners to use them. They can help you determine what works and doesn’t by seeing what people click on and what they don’t. Always take the time to review analytics regularly so that you can adjust your marketing plan as needed.

Chicago online marketing agencies understand how important email marketing is for business. It does have to be a part of your business advertising, but it will only work if you know what to do. The wrong emails could garner a very bad reputation in a hurry, but the right email marketing plan can be extremely successful. All you need to do is follow the above tips to see a big difference.

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Simple Ways a Chicago Email Marketing Agency Can Help Your Company Grow

Some people see social media as the best way to reach potential customers. It certainly seems to be the fad of the day. However, no matter the popularity of pages like Facebook and Twitter, email marketing still remains one of the most important methods for companies to reach customers.If you are a business owner, you should consider email marketing as one of your basic tactics to grow your company.

There are many ways a Chicago email marketing agency will be able to help your business grow using these messages to reach your customer. The more you learn about them, the more you will see why this strategy is so critical.  Listed below is helpful information to consider when devising an email marketing plan for your business.

The Email Marketing Advantages

Let’s start by taking a look at the advantages you can gain from choosing email marketing for your small business.

• The emails are sent out instantaneously. Within seconds, you reach hundreds or thousands of people.

• It is a low-cost investment. Whether you send 10 or 100 emails, the expense will be the same for the actual marketing campaign.

• You get better coverage. People are much more likely to read their email than they are to click on a Facebook ad or to read a flyer that comes in their mail.

The Facts

People read their email. They are more tempted to open something with a catchy or interesting message headline than they ever would be for some passing tweet that came and went. In fact, according to the Direct Marketing Association, almost a quarter of all marketing emails sent out were opened and read. That’s actually a high number. (Ray)

A Chicago email marketing agency canassist you in reaching that vast untapped group of potential customers by helping you create quality messages that will appeal to more people. Converting people into customers, the right plan can help grow your business while accomplishing the ultimate goal: building customer loyalty.

A Chicago email marketing agency is also useful for taking the workload off your shoulders allowing you to pursue other business interests.  They can partner with clients to help begin and implement the email marketing process using their expertise to help you succeed.  Many have experience in generating a mailing list, creating eye-catching emails, and sending messages out.

If you are attempting to grow your company then you must recognize the need for a solid email marketing plan. This isn’t just an option. In this day and age, it is a necessity. A Chicago email marketing agency can help your company grow using the email platform. No matter what fads may come and go, email will remain one of the best ways to reach out to more potential customers and actually convert those potentials into real sales.

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How Digital Marketing Is Different And Why You Should Consider A Chicago Digital Marketing Agency

There are many different types of people in the marketing world today, and while the traditionalists (those who want to stick with the old ways) do exist, they are slowly fading away. The main reason for this change is because marketing simply is not a static area of business. It is constantly changing, and companies must keep up with those changes if they wish to have an edge over their competition. A Chicago digital marketing agency understands what these changes are, how they affect the marketing industry, and how to implement a digital campaign successfully.

Digital marketing has a drastic impact on how well your business succeeds since the vast majority of people use some type of digital format, whether it is their computer or their smart phone, to find out information about companies. Whether you choose to consult a Chicago digital marketing agency or not, it is critical to know how to keep up with this highly technological age.

Understanding How People Purchase

To begin with, you need to understand how people decide to purchase products or services. They generally follow a very specific path that is often called the purchase funnel. This path includes five steps:
1.    Awareness – They know about a product.
2.    Opinion – They become interested in the product.
3.    Consideration – They begin thinking about buying the product.
4.    Preference – They choose brands, colors, and options based on their wants or needs.
5.    Purchase – They buy the product.

In any of your marketing plans, you need to understand how to use this marketing funnel to your advantage. “You get a prospect’s attention, inspire their interest, overcome their objections and get them to act. The implicit assumption is that the more people you put into the front of the funnel (step one), the more sales you’ll get in the end.” 

Digital Branding

The digital age creates a whole new set of rules for marketing your business. Expanding the reach of the consumer, businesses are no longer competing with businesses nearby. You could now be competing with a company halfway across the world. Digital branding can help differentiate your business from the rest.

Branding refers to creating a certain identity or perception of your company. Your brand should be recognizable so that people automatically connect you with it. Once you create a brand in the digital world, you will need to use it across the Internet on websites, on social media, in blogs, and anywhere else your company appears.

Connecting with the Customer

Digital marketing places a heavy focus on connecting with the customer since this can be much harder to do via the Internet.  A Chicago digital marketing agency will know tips and tricks to make this happen and helping you interact with your customers.

Digital marketing is often a whole different world for businesses that have previously been depending on traditional methods. However, a Chicago digital marketing agency knows just how important it is to enter the digital world and keep up with changing times.  Creating a strong partnership with them can help keep you connected with the customer.

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