How an Interactive Marketing Agency Can Help

Every company needs solid marketing. It's how potential customers find out about your business. But it's also how they become excited about it and even motivated to buy. Decades ago, there was only one type of company when you needed help running ads. Now, however, one of the best choices you can make is considering interactive marketing agencies. Want to know why? Keep reading.
                                        

An Interactive Marketing Agency vs. the Traditional Kind

You may be wondering what the difference is between an interactive marketing agency and the traditional type you're probably more familiar with. Both share many things in common and, actually, most of the traditional versions have some kind of interactive facet to them nowadays, if they're smart.
The main difference is that interactive agencies tend to put their focus solely on the Internet. This is especially true of social media. Traditional ad agencies usually focus on print, radio and television ads for marketing purposes. Interactive agencies also support a number of other methods like:
• CDs
• DVDs
• RSS feeds
• Email marketing
• Online videos
• Podcasts
• Apps
• Games
They rarely, if ever, cross over into traditional channels.
While some traditional firms have evolved into interactive ones, many interactive firms actually started as web design companies. Over time, they simply kept adding services to their line because traditional firms didn't know how to handle them. A lot of traditional firms even outsourced their customers' needs to web design companies that eventually became interactive agencies.
The cool thing about an interactive marketing agency that started as a web design firm is that they have a unique understanding of how the Internet works. Many of these agencies are specialists in search engine marketing (SEM) and search engine optimization (SEO). Even today, their traditional rivals may still be catching up in a lot of these areas.

Some of the major services these agencies provide include:

Increased Sales

Interactive agencies aren't just interacting with your audience, they're studying them. They're also writing the kind of copy that turns interested buyers into satisfied customers. Plus, unlike traditional marketing through the TV or radio, interactive solutions generally give the viewer the ability to make a purchase on the spot.
Reputation Management
One important area an interactive marketing agency may specialize in is known as reputation management. We all know that our reputations are important, but this is especially true in business. Sometimes, it's the only thing separating you from your competition. So many companies work hard to keep theirs pristine.
Unfortunately, that can be fairly difficult thanks to the Internet. If someone writes negatively about your company and gets those comments ranked high enough in Google, your business will most likely take a hit.
However, thanks to an interactive marketing agency with an intricate knowledge of SEO and SEM, that page can soon start to lose rank and eventually its potency altogether.

Reputation management can also mean that the agency monitors social media on your behalf to keep an ear out for any conversations about you or your company. Aside from reporting back, they can also work to ensure there are plenty of positive opinions being expressed on various platforms. Also, if a conversation is centered on a customer's complaint, they can alert the client to reach out to that person and smooth things over.

Feedback

As you've probably guessed, interactive marketing agencies also specialize in customer feedback. Unlike ads in a magazine or on a billboard, they have the technology and expertise to monitor what's really engaging and make necessary changes on your behalf.

Interactive Marketers

Interactive marketing agencies will typically employ a wide range of specialists. This will differ somewhat depending on the industry they specialize in, but most will have some variation of :
• Graphic designers
• Web designers
• Multimedia specialists
• Copywriters
• Social media manager
• SEO specialist

With the right collection of the above, Chicago interactive marketing agency can accomplish all kinds of things on the Internet. Some, however, may only have a few people, but because of their specialties and the industry they serve, that's good enough.

While you may not have the budget for an agency's help at the moment, keep the above in mind in case that changes. An interactive marketing agency can help get your company the exposure it needs in some pretty incredible ways.

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2 Types of Services a Search Marketing Agency Will Provide You With

Marketing your business out there is obviously very important for its growth, but before you run into hiring the first professionals you find, you may want to get acquainted with some basic notions and with the things a marketing agency can provide you with. For instance, given the fact that the Internet is a huge part of everybody’s lives nowadays, you may want to find out what a search marketing agency is and which those types of services are that it can provide you with.

Many times, people mistakenly believe that an Internet marketing agency and a search marketing agency are one and the same thing, but there is a slight difference between the two of them. An Internet marketing agency will provide you with a very wide variety of Internet marketing-related services, among which there will also be search engine marketing. In addition to that though, there will be other types of campaigns involved as well (such as email marketing campaigns, and so on).
If you want to find out which are the most important types of services a search marketing agency will be able to provide you with, then you should definitely read on.

Search Engine Optimization

Again, some people believe that SEM (search engine marketing) is one and the same thing as SEO (search engine optimization), but there is yet another slight difference between the two of them. Put shortly, SEM usually includes SEO, but SEO does not include SEM.

Search engine optimization is that web marketing strategy that helps a website becomes more visible to the search engines. When a website is visible out there, it will be posted within the first page of results on Google, Bing and other search engines. Consequently, more people will click on it and there is a better chance that you will be able to convert these random visitors in actual customers or clients for the products or services your business can offer.

SEO usually involves creating content that is built around some carefully chosen keywords and that is useful for the readers. This way, readers will engage and search engines will see this as a big plus for your website, pushing it forward in their results lists.

In addition to content creation, there are some other things related to SEO as well. Creating back links, for example, is one of them and sometimes social media marketing overlaps over SEO as well, but it does not necessarily have to be so.

As a recap, here are some of the most commonly encountered SEO techniques out there:

•    Creating engaging content
•    Creating content that is useful
•    Creating content that is built around certain keywords
•    Creating back links from other websites
•    Creating a social media marketing campaign to go along with the SEO campaign

Paid Campaigns

In addition to SEO, a Search marketing agency can provide you with many other types of services, among which you will also find paid campaigns (such as AdWords, and so on). These campaigns can be difficult to understand by a beginner, but in reality they can be very useful when there is a pro to deal with them the right way.

The entire field of marketing can sometimes be confusing for some of the people out there, but once you will learn its ropes you will also learn to love its diversity and even more importantly, the fact that it can truly change the face of your business.

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Do You Need an Email Marketing Agency?

If you’re in the world of ecommerce or your brick-and-mortar store could just use a little more exposure, consider what an email marketing firm could do for you. The following should help you decide if their services are what you need.

What Is Email Marketing?

Before considering whether or not you need an email marketing agency, let’s first take a look at what they do. In simplest terms, email marketing happens whenever a company sends out a commercial message via email. These messages are generally requests for business, sales letters, solicitations, or just advertisements. Basically, the idea is that they’re using email to help market their company, bring in revenue, increase brand recognition, or inspire customer loyalty.

There are a number of benefits an email marketing agency touts for their services. Email marketing is:

•Affordable: you’re not spending tons of money on the traditional version by purchasing paper, ink, stamps, and envelopes.

•Efficient: everyone has at least one email box these days. Not everyone gives their post box the time of day.

•Customizable: your email can contain anything from simple text to images to videos or, of course, all three. There are also ways to make it so that your message is addressed to someone by name.

•Targetable: with email lists, you can send one version of a message to one segment of your market and another to a different demographic altogether. You can’t do this with TV advertisements and even online ads make this difficult.

Different Versions

While we touched on what an email marketing agency can do via emails, there are also a number of specific types of emails worth mentioning. One of the most popular is a simple welcome message. If someone signs up for a membership to your website, you probably want to send them an email to thank them and introducing them to what you have to offer.

Another popular option you’ll see an email marketing agency offer is an announcement message. If your business just opened or hit some kind of milestone, you should definitely do some PR via email to let everyone know. The same goes for a new product or service you may have just started offering.

Newsletters are also a common choice. These can include all kinds of information about products and services, the company itself, the industry you’re in, etc.

Technological Benefits

To a degree, a lot of the above are things that you could probably do on your own. Obviously, you wouldn’t have much issue sending out a newsletter every month to a number of people.

However, an email marketing agency has access to technology most people don’t. For example, they can leverage software that tracks how many people actually opened the email they sent. When you’re sending a mass email out to thousands of people, this is quite the advantage. It allows them to revise the email and produce a better version next time.

They can also use similar analytics to track how many people clicked on a certain link embedded in the email. So if you’re using email marketing to drive customers to a landing page or get them to your latest blog post, they’ll know if this is working or not.

Why an Agency?
Still, you may be thinking that a lot of these benefits are things you could either pull off yourself or get close enough to and save money. Well, there are still probably a few things an agency can do that you can’t.

For one thing, their bread and butter is writing a quality message. You can pay them to write these on your behalf. If your emails aren’t converting, an agency can probably help there.

Another huge advantage is that most email marketing agencies can offer industry-specific lists. If you’re selling a new kind of energy drink, you obviously want people who drink them. The right email marketing agency for you would be one that has a list of emails of people who fit this description. These lists can easily number in the thousands; that’s going to be a pretty tough service to duplicate on your own.

An Chicago email marketing agency definitely isn’t for everyone, but they’re worth keeping on your radar. If you do decide to use one, keep in mind the above information and take your time picking the right option.

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Understanding New Tactics through a Chicago Interactive Marketing Agency

“Interactive marketing has emerged as one of the hottest marketing trends…with Forrester Research predicting that marketers across all industries will spend nearly $77 billion, roughly 26% of all advertising dollars, on interactive marketing by 2016. B2B interactive marketing is expected to reach $5.7 billion by 2016, with mobile marketing accounting for much of that rapid growth.” (Filkins) With interactive marketing growing so quickly, you simply cannot allow your company to get lost in the competition. A Chicago interactive marketing agency understands the importance of these tools and it is important for you to be knowledgeable as well.

The Definition

According to definition, interactive marketing is a type of strategy that allows the user to interact in some way with the author. It draws on personal or emotional feelings. The purpose of this strategy is to engage the user, and by creating this connection, you will be able to convert more people into customers.

Essentially, you are allowing the customer to become a part of your brand-building process. Through their interactions, they help build and strengthen the brand image. It also creates a customer-focused strategy important for modern day commerce,

The Difference

Using a Chicago marketing agency, businesses are sure to differentiate themselves from the competition by using focused, personalized messages. Eliminating generic, canned sales pitches, a fresh approach will help engage customers rather than turning them off from your brand. Interactive marketing helps achieve these unique messaging tactics. This approach targets the customer specifically making them feel more valued, special, and connected. In turn, they will be much more likely to do business with you. There are a number of different ways to get started with interactive marketing:

•    Have interactive conversations with customers on social media;
•    Use product models or other tools that allows customers to effectively navigate your website, or
•    Create blog posts that answer questions that real customers have submitted.

When using these methods, you are sending out the message that your customers are important to you. They will feel genuine care and will become more interested in your product or service. With experience in the field, a Chicago interactive marketing agency will be able to determine which method will work best for your unique business model.

There are many different ways to connect with possible customers, and interactive marketing is emerging as a vital one. In thid modern day, customers expect this type of targeted marketing and it should not be overlooked by business owners. Be sure to understand interactive marketing thoroughly so that you can see how it can help you achieve your business goals. A Chicago interactive marketing firm that specializes in these tools with a good history of implementation will be the best course of action to help your business grow. 

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Like it or Not, You Need SEO Now

As a business owner, you know that you have put time and effort (physical, emotional and financial as well) into setting up your business on its own two feet. However, you should also acknowledge the fact that your business may not be able to strive in the competitive market out there without actual marketing campaigns and this is why hiring a marketing service provider should be one of your top priorities.

Even more, you should acknowledge the fact that sometimes, traditional marketing may not be enough and that the new emerging marketing campaigns can be much more effective when it comes to making your brand well-known on the market out there. In a world where billions of people connect to the Internet daily (and for multiple hours in a row) and where people can carry their Internet around in their pocket, surviving without a very strong online presence becomes more and more impossible. With every new Internet user, traditional marketing becomes less and less efficient and web marketing becomes a stronger and more effective tool of branding your products on the market out there.

SEO (search engine optimization) is part of the most commonly encountered web marketing strategies out there and it can be the flesh and meat of a website. Building a website and leaving it there will not bring you many benefits (except, perhaps, act as a business card or presentation for people who already know and use the products or services your business offers). One of the Chicago SEO companies can, however, change the face of your website and it can help you attract Internet users to it like nothing else.

Put in very simplistic terms, one of the Chicago SEO companies out there can take your website and build flesh on it that will be beautiful and attractive both for the common Internet user and for the search engine itself. When Google (or any other search engine on the Internet, for that matter) finds your website useful for their users, they will push it towards the first page of results. Consequently, there will be more people landing on your website. With good copy, you can make these users convert into buyers – and this is where the growth of your business will truly start.

There are multiple techniques Chicago SEO companies out there apply, but one of the most important ones is building content for your website in a way that will be search-engine friendly and user-friendly at the very same time. The days when keywords were just thrown around randomly and website boomed into having thousands and thousands of visits every day just because of that are long gone. Nowadays, quality truly rules as king and your SEO specialist will have to be marketers, psychologists and copywriters at the very same time. They will have to know how to make your website visible out there and they will have to know how to do this without ruining the relationship between your potential customers/clients and your brand.

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Interactive Marketing and the Things Every Business Owner Should Know about It

The world out there is in a continuous change and the truth is that you have to change with it if you want to survive as a business. This involves opening the eyes to all the new possibilities out there when it comes to making your business grow better, stronger and more prosperous.

The fact that every business out there needs at least one type of marketing services should be clear enough for everybody out there. In a competitive market, you need to make your product(s) and/or service(s) stand out in the crowd and be picked by the consumer. This is exactly what marketing services can do for you and, without any trace of doubt, great marketing companies will provide great results when it comes to the campaigns they will put in order.

A Chicago interactive marketing agency can help you in a slightly different way though. If you are thinking of a Chicago interactive marketing agency, then you should know that this kind of marketing services are quite new out there and that they have become widely appreciated by business owners because it opens doors to a whole new world when it comes to selling their products and/or services.

Basically, interactive marketing is on the opposite side of what the old marketing used to be. Where the more traditional marketing campaigns acted more like a monologue and they did not involve the customer in the creation of a brand, a new Chicago interactive marketing will do that. When the customer had the chance of being part of building the brand of your products, he/she will appreciated it more and he/she will be more likely to buy it more often than he/she would have been in the case of the traditional, monologue-based marketing. Interactive marketing is an open discussion between you, as a business owner and your customers, as those who have the most pertinent opinions on your products.

Many times, people mistakenly believe that a Chicago interactive marketing agency is one and the same thing as an online marketing agency. However, there is quite a difference between the two of them, although they may seem to be quite similar to each other. Interactive marketing uses the online world as a medium through which it can bear its conversation with the customers out there, as this medium is easy to use, widely spread and very fast. At the same time, online marketing involves various techniques that may not overlap completely on those related to interactive marketing.

Both interactive marketing and online marketing can truly help your business develop faster and better and the truth is that businesses may soon discover that surviving in a world dominated by technology is not possible without digital, online and interactive marketing campaigns. Allowing your business to actually communicate with the customers out there will help it understand the behavior of the customer much better and it will help it develop its brand and its products around this behavior.

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Marketing Tricks You Need to Use According to Marketing Firms in Chicago

Marketing isn’t typically a low-cost venture. It can be very expensive to get your name out there to a multitude of potential customers. However, in the competitive world where we live, marketing is a must. You don’t have to break the bank, though, if you know the tactics that will work the best. Marketing firms in Chicago know the right methods to achieve the best results at a competitive price.



Know the Importance of Social Media Marketing

“More than three-quarters of adults between the ages of 30 and 49 use social media, according to the Pew Research Center. Since this age range represents a significant portion of those in a household with purchasing power, small businesses should make sure they target their audience through social media platforms such as Facebook and Twitter.” (Brooks, 2013)

You have a massive opportunity to reach more people through social media so take advantage of this platform. Your business needs pages on important social media sites such as Facebook, Twitter, LinkedIn, and even Instagram or Pinterest. These outlets are used by millions of people every day.

Understand Email Marketing

Email marketing is more important now more than ever. It presents the unique opportunity to show people you care about them on a more personal level. It’s important though to understand the difference between email marketing and spam emailing. If you send out useless information or email constantly, you will turn people away from your company which could result in a bad reputation for your business.

Appeal to People’s Lifestyles

The important part of marketing in the modern day is to engage your customers. You need to appeal to them on a personal level if you want to keep them interested in your products or services. You should take the time to learn more about your customers and potential customers so that you can appeal to them on a more individual level.

There are a few ways to do this. One of the ways is to ask the right questions when customers sign up for your email campaign. You can ask about their interests or why they have visited your site. Make sure you gather information that will help generate the most business and reach more customers.

Know That You Need to Blog

A blog can be a powerful tool when you use it to your advantage. Marketing firms in Chicago have begun to stress the important part blogging plays in a strong marketing campaign. It will help you appeal to and engage more customers. It can also help you build better search engine rankings if you use keywords properly. To do it right, make sure everything you post in your blog is informative and relevant.

Marketing firms in Chicago know what it takes to build a successful business. You too can use these simple tips and tricks to reach out and get the attention of more potential customers.

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